ActiveCampaign Review

ActiveCampaign Review

ActiveCampaign is a marketing automation platform used by more than 130,000 businesses globally. Is perfect for businesses that favor an all-in-one solution that includes marketing automation, email marketing, and an integrated CRM. Active campaign serves B2C and B2B businesses of all sizes, the bigger part of their customers are little and medium-sized businesses.

ActiveCampaign provides a packed suite of well-designed programs meant to help you, the business owner, grab the focus of your focus audience, engage potential customers and change them into loyal paying patrons.

The solution gives users with a sundry of helpful tools designed to make CRM and marketing easier and much more successful. From acquiring new contacts all the way to the post-sale processes. The platform gives its user amazing value in many aspects of business management and marketing.

Features of ActiveCampaign

 Automation

One thing that makes Active Campaign so helpful is its strong automation features. It provides the option to make and customize your own sequences, or make use of the library of templates added with your account.

These automations are simple to set up and follow, very customizable, and save users a lot of time. The series also contains options to include triggers that can either send emails or tag users based on behavior.

The automation tools are intuitive, sophisticated, and much more detailed than you will find with most other platforms on the market.

Design

One of ActiveCampaign’s top features is its user-friendly, clean interface. The automation is simple to create and analyze, segments and lists are well organized, and it is easy to find and understand analytics.

ActiveCampaign also has a simple-to-use, intuitive drag-and-drop builder for editing templates or making your own emails. You can even make blocks and save them as templates for later, which is remarkable for both brand consistency and saving time.

 Customer support

ActiveCampaign has a remarkable status for quick, high standard support. Although they don’t have a 24/7 live chat, they do have one that features during US work hours, with responses generally only taking a few minutes.

ActiveCampaign will also generally share walkthroughs and video tutorials for each specific issue to support users, which cuts down support time and make it simple for new users to understand and resolve the issue themselves.

Segmentation

ActiveCampaign provides lots of great segmentation options to tag, label, and organize your subscribers. You can even set up automations to segment users based on source or behavior.

These segmentation features are more detailed than what you find with most other email marketing platforms, with options as hard as audience scores that activate sequences when they reach a certain number. This customizable, detailed segmentation makes it simple to adapt ActiveCampaign for any niche, and provide users with more precious audience insights.

Analytics

Just like all its other specs, ActiveCampaign has a remarkable range of reporting and analytics tools to help users track their campaigns, understand their subscribers, and better their sequence to get excellent results.

You can use reporting to analyze the top times to send out emails, find the most engaged users on your list, and even check the success rates of campaign goals. And, the analytics are shown in different charts and report formats, making it simple to share with a team or analyze over time.

Extra features

Something else that provides ActiveCampaign an edge is the other specs you get on the platform. As a full CRM, it contains things like SMS marketing, landing page creation, lead generation, and pop-up builders.

They also have truly strong testing features, like A/B testing and conversion trigger reporting. This goes beyond your usual open rate and click-through rate numbers and spread to analytics on pop-ups and landing pages, too.

ActiveCampaign pricing plans

Starting from: Late $9/month, paid yearly plus: $49/month, you can also get professional yearly: $149 month, paid yearly Enterprise: $258/month, paid yearly.

Pros

•         Affordable and feature-rich plans
•         Simple to use
•         Strong automation features
•         Customizable dashboard with step-by-step guidelines
•         Many integrations and add-ons
•         Strong automation features
•         Free migrations
•         Robust security features
•         Many customer support channels

Cons

•         Quite crowded and hard to navigate reports
•         Steep learning curve for starters

FAQs

How long is ActiveCampaign free for?

You can use ActiveCampaign’s free trial for fourteen days. As there is no free plan, after 14 days you must upgrade to a paid plan.

What is ActiveCampaign used for?

ActiveCampaign is a B2B and B2C email marketing, CRM solution, sales management solution design to help you nurture your contacts via the pipeline using a range of marketing channels.

Does ActiveCampaign have landing pages?

No, you cannot build a landing page straight from within ActiveCampaign. Unlike other solutions such as MailChimp or GetResponse, which permits you to design and make landing pages. If you are using ActiveCampaign and want to build a landing page, you need a 3rd party integration, such as Optimize Press, ClickFunnels, and Leadpages.

Is ActiveCampaign right for you?

ActiveCampaign is a famous marketing automation solution used by over 130,000 customers. This initially started as an email marketing solution. Over the years, this company has evolved into an all-in-one online marketing platform. That gives the latest email marketing capabilities, built-in sales CRM platform, and intelligent automation.

We advise ActiveCampaign Lite plan for companies that need a high standard, basic email marketing solution.  This plan should be matched against Campaign Monitors and Mailchimp.

We advise ActiveCampaign plus, Enterprise plans, and Professionals to B2B firms that are interested in a platform that gathers email marketing and CRM. This plan should be matched against Marketo and Hubspot.

End words

If you are willing to go via a little learning curve to understand how to top manage marketing emails, automation, and a CRM, all under a single roof, ActiveCampaign can give your business a valuable tool.

The capability to see the outcomes of your campaigns in real-time is very valuable and can help you make fast adjustments on the fly.

All in all, if you are looking for a big solution for your marketing automation needs. Then ActiveCampaign is worth considering.

If you want to try the platform, it’s free, with just one click